| Using patented technology developed at AT&T Labs, ZoEmail succeeds where other
methods of spam prevention fail. Filters work
by compromising e-mail privacy, reading and analyzing
the contents of messages in an effort to sort
out the trash. They can mistakenly filter out
legitimate messages, and some spam always gets
through. Filters and "whitelists" (lists
of approved addresses to receive mail from) require
constant maintenance and "tweaking,"
as spammers find ever-more-ingenious ways of getting
around them.
In contrast, a message with a valid Key will
always be delivered straight to the ZoEmail user's
inbox. Because e-mail requires a valid "Keyed
Address," ZoEmail can keep spam out without
resorting to invasive methods of determining the
contents of a message. Additionally, different people can have different
opinions on what constitutes spam. The ZoEmail
solution puts the power of decision in the hands
of users, where it belongs. Challenge-response systems, another much-touted
anti-spam technology, may actually introduce more
problems than they solve. A C/R system asks the
sender to "prove" that they are a legitimate
user and not simply a spam spraying robot by sending
a challenge to which the user must then respond.
Genuine, desired messages will never make it through
if the sender does not understand the response
system, does not notice the challenge message,
or is incapable of responding. This means that
in the case of mailing lists, online purchase
receipts/service and other automated transaction
messages (eg. Amazon.com order confirmation) Challenge-Response
systems fail miserably. ZoEmail's "Keyed Addresses," on the
other hand, work seamlessly with automated systems.
They also provide the added ability to track which
sites sell your e-mail address, and which don't,
by simply viewing the Key on which a message
was delivered. If a ZoEmail user receives spam
on a key that was only given to one website, they
know just who sold their e-mail address, and can
think twice about doing business with that site
in the future. And ZoEmail users never have to
spend time searching for a way to unsubscribe
from newsletters or mailing lists; with one click,
they can close a key and never have to see that
letter or list again. Only ZoEmail puts the user in complete control
over their inbox! Click here to sign
up now, or learn
more!
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